Improved Company Visibility - you may very well have one of the greatest products or services in the world, and your company may be rock solid. But if no one knows about you or what you do, it doesn't matter. Blog marketing helps you get your company information out there and keep it out there with regular updates. There is also the added benefit of links; if your blog is on-site it can contain links to different areas of your company website. Off-site blogs can also carry a link that will take a visitor directly to your website.

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