Advertisers are making the most of the Super Bowl's millions of viewers by featuring some of Hollywood's biggest names and sprinkling some nostalgia into their ads.
Big-name advertisers pay as much as $US7 million ($10.1 million) for a 30-second spot during the game, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
So, which celebrities signed up this year, and what has proven to be the most popular?
Alicia Silverstone reprises role of Cher from Clueless
Clueless may have been released in 1995, but it's still making its way into pop culture today.
The film's stars Alicia Silverstone and Elisa Donovan recreated a scene from the hit where they're in front of the classroom giving a speech.
Silverstone is wearing Cher's famous yellow-checked suit and skirt set.
Ben Affleck makes a job out of his love for doughnuts
In 2020, a meme circulated of Ben Affleck picking up his doughnut order at the front of his house.
Now he's working in the drive-through, greeting unsuspecting customers as they reach the window.
His wife, Jennifer Lopez, also makes an appearance in the car line.
"What are you doing here?" Lopez says.
"Is this what you do when you say you're going to work all day?"
Breaking Bad stars in recreated scene
It's another blast from the past with Breaking Bad's Bryan Cranston and Aaron Paul cooking up in their RV.
However, their focus is on snacks rather than anything illicit.
The show, in which the pair played Walter White and Jesse Pinkman, first aired in 2008.
'Tell me more', John Travolta sings to Scrubs stars
In this ad, John Travolta frolics through the streets singing a rendition of Summer Nights from Grease alongside Scrubs stars Zach Braff and Donald Faison.
It's been 45 years since Grease was released, but Travolta's still got the routine down pat.
Jennifer Coolidge channels her inner dolphin
She has told interviewers that she's always wanted to play a dolphin, and now Jennifer Coolidge gives her best impression in her Super Bowl ad.
"I look like a dolphin," she says after putting a product on her face.
"A baby dolphin!"
Indiana Jones and the Dial of Destiny drops new look at film
Harrison Ford will return for a fifth Indiana Jones movie, with a new look at the film revealed during the Super Bowl.
Phoebe Waller-Bridge will be joining the adventurer as his co-star.
New Transformers trailer gets a game spot
Another movie trailer that got a game spot was Transformers: Rise of the Beasts.
It shows actor Anthony Ramos being driven through the streets in a car controlled by a transformer.
The Flash reveals plot in new trailer
Revealed in a trailer during the Super Bowl, Ezra Miller will reprise their role as Barry Allen in The Flash, where Barry uses his superpowers to travel back in time.
The trailer also confirms that Ben Affleck will return as Bruce Wayne, also known as Batman.
ABC/AP