With new shows Baby Reindeer and Shōgun winning four awards tonight, there's an appetite for original, ground-breaking productions.

Both shows broke ground in different ways.

Shōgun proved that global audiences are open and willing to accept non-English language shows outside of Netflix productions (Money Heist, Squid Game).

And with lead actors Anna Sawai and Hiroyuki Sanada winning their categories, this could mark a shift away from awards ceremonies recognising Asian productions but snubbing their actors. (Remember Parasite winning Best Picture at the 2019 Oscars without a single actor receiving a nomination?).

Baby Reindeer is an eviscerating watch that came from creator Richard Gadd's own experiences, starring relative unknowns and becoming a global phenomenon organically.

(Prior to release, Netflix were not actively promoting the show, and subsequent legal issues suggest they didn't expect so many eyeballs on the show.)

 As Gadd said while accepting the award for Outstanding Limited Series:

 If "Baby Reindeer" has proven anything is that there's no set formula to this, that you don't need big stars, proven IP, a long-running series, catchall storytelling to have a hit.

 But, really -- really, the only constant -- the only constant across any success in television is good storytelling, good storytelling that speaks to our times. So take risks. Push boundaries. Explore the uncomfortable. Dare to fail in order to achieve. 

The ceremony's other big winners The Bear and Hacks are also original stories, with a noted lack of spin-offs or remakes celebrated tonight. (Ripley and Fargo both technically are IP, but I think their quality might be exceptions to the rule.)

Do you hear that, Hollywood? Less remakes! Please!