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Playboy founder Hugh Hefner was a colourful character who ruled the Playboy mansion, packed full of scantily-clad women.
The multimillionaire has now died at 91, but he was desired by both men and women and before his death said "in my wildest dreams I could not have imagined a sweeter life".
Hefner vowed he would never grow up and said staying young was what it was all about.
Here are some of the most colourful quotes from the original Playboy.
On sexuality:
"Sex is the driving force on the planet. We should embrace it, not see it as the enemy" - Esquire, 2007
"Women are sex objects. If women weren't sex objects there wouldn't be another generation. It's the attraction between the sexes that makes the world go round. That's why women wear lipstick and short skirts" - NY Daily News, 2010
"I believe embracing sexuality is part of what it means to be free" - TIME, 2009
On home and work:
"I don't have dinner parties — I eat dinner in bed."
"I have no plans to retire. It's the perfect combination of work and play that keeps you young. If I quit work it would be the beginning of the end for me" - BANG Showbiz, 2008
"I have about 100 pairs of pyjamas. I like to see people dressed comfortably."
"Much of my life has been like an adolescent dream of an adult life. If you were still a boy, in almost a Peter Pan kind of way, and could have just the perfect life that you wanted to have, that's the life I invented for myself" - Los Angeles Times, 1992
"My life is an open book. With illustrations" - Metro News, 2009
On his legacy:
"The interesting thing is how one guy, through living out his own fantasies, is living out the fantasies of so many other people."
"I would like to think that I will be remembered as someone who had some positive impact on the sociosexual values of his time" - Fox News, 2006
"When I first published Playboy magazine, having a baby out of wedlock was a scandal — a scandal that drove some people to suicide. Abortion was illegal, oral sex was a major felony … Playboy played a major part in changing all those laws" - TIME, 2009
"[I'm most proud] that I changed attitudes towards sex. That nice people can live together now. That I decontaminated the notion of premarital sex. That gives me great satisfaction" - New York Times, 1992
On his personal life:
"I'm not an active feminist, I'm an active humanist" - TIME, 2009
"I'm very comfortable with the nature of life and death, and that we come to an end. What's most difficult to imagine is that those dreams and early yearnings and desires of childhood and adolescence will also disappear. But who knows? Maybe you become part of the eternal whatever" - Playboy magazine, 2000
"If you let society and your peers define who you are, you're less for it" - London Playboy Club opening, 2011
"Part of the reason that I am who I am is my Puritan roots run deep. My folks are Puritan. My folks are prohibitionists. There was no drinking in my home. No discussion of sex. And I think I saw the hurtful and hypocritical side of that from very early on" - AP, 2011
"My best pick-up line is 'My name is Hugh Hefner'" - Esquire, 2007
Topics: death, sexuality, people, arts-and-entertainment, united-states
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