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Posted: Mon, 04 Mar 2019 06:52:27 GMT

In one of the most buzzy shows of Paris fashion week, Tommy Hilfiger has unveiled a new disco-inspired collaboration with Zendaya.

The actor, 22, replaces supermodel Gigi Hadid, who had a long-running association with Hilfiger.

The all-American brand’s big budget runway shows, held everywhere from Los Angeles to Shanghai, have become known for being social media spectacles, live-streamed on Instagram.

In Paris this time, the latest occasion was to launch Hilfiger’s see-now-buy-now collection with Zendaya, dubbed TommyXZendaya.

The design duo enlisted model-of-the-moment Winnie Harlow, 24, a favourite of the brand who is continuing her runway reign after strutting for Victoria’s Secret.

She led a cast of ethnically and age-diverse models including McQueen muse Debra Shaw, 42, in what was described as an “all-black, cross-generational cast” by Women’s Wear Daily.

Disco icon Grace Jones made a catwalk cameo, dancing to her own song Pull Up to The Bumper, and the presentation ended with a sea of women wearing matching denim and tees, singing We Are Family.

Earlier, Tommy Hilfiger’s red, blue and white-striped runway had featured berry-coloured leather trench coats, preppy striped tees — a staple of the Tommy brand — along with flared jeans with button flies, and Charlie’s Angels-style shirts with gold collars.

The TommyXZendaya spring 2019 collection - dubbed “Americans in Paris” - has received praise from the style world, with American Vogue noting Hilfiger and Zendaya’s collaboration was a “runway to real way win”.

The range was inspired by the 1973 Battle of Versailles where a “new generation of supermodels brought American sportswear to the European runway”, Hilfiger said in a statement.

In an essay for Glamour last year, Harlow declared that the age of “cookie-cutter models” was over.

“Today I represent a different standard of what people traditionally consider beauty,” Harlow said.

“Sometimes I say there are a million different standards of beauty; sometimes I say there are no standards of beauty.”

Sports Illustrated is known for featuring models with diverse backgrounds and body types. Plus-size supermodel Ashley Graham — who is in Australia this week — is a favourite of the provocative magazine (Graham has appeared on the cover of its swimsuit issue).

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