You can buy your groceries, clothes and bottles of wine online. Now, purchasing a family home is also just a mouse click away.
Flexible term auction site, Openn Negotiation, is taking South Australia by storm, with the eBay-like platform allowing time poor homebuyers to purchase property online.
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Whether it be on the bus, on the couch or on the sideline of the footy field, the sales method is as simple as purchasing an item from eBay.
First National Burton Groves is among the first agencies in the state to sell property through the site, after looking for new ways to keep up with market demand.
Selling agent Craig Stirna, who has 5 Woodbury Place, Ridgehaven listed through the platform, said it offered transparency to both vendors and buyers during the auction process.
“As agents we like to inform our vendors of all options that are available to them and I believe Openn Negotiation is a process that’s beneficial to both the sellers and the buyers,” he said.
“The full transparency involved in the process means you are able to see every offer made. It makes for a hugely convenient process.”
Mr Stirna said unlike traditional auctions, Openn Negotiation’s bidding process could stretch out for weeks to maximise profits.
Auctions are generally run on site at a specific date, with auctioneers calling for the highest bid in a short time frame.
“You can sit down and be calculated, you can bid for the property and find out where your finances are and what you want to pay for the property,” Mr Stirna said.
“Openn Negotiation can also be accessed anywhere in the world, there’s much more flexibility to buyers that want to participate.”
Property vendor David Clark, who’s hoping to sell his Ridgehaven property by July 29, said the success of the site in Western Australia made it a clear choice when listing his investment property.
“For me, it doesn’t feel any different – it was just something I hadn’t seen before,” he said.
“I knew how auctions worked and to me this was a bit like an auction, but not the same as buyers don’t have to make the snap decision and can have a bit of thought process.
“I thought it was a win-win, it’s been a very easy process.”
Real Estate Institute of South Australia president Brett Roenfeldt said the online selling process wouldn’t replace traditional auctions, however it gave agents another marketing tool to utilise.
“I think for a vendor wanting an immediate result, you can’t go past a traditional auction. You’ve got that emotive connection, whereas with online it’s a bit more clinical,” he said.
“I think there’s definitely a place for it, it’s giving more choice to vendors from a marketing point of view.
“I see this as utilising technology so people can bid from home, they can see the bids online and make a decision – but nothing replaces the hype, the atmosphere of an on site auction.”
There are currently five properties listed on Openn Negotiation in South Australia, supporting agencies include Harcourts Wine Coast, First National and Keeping it Realty.