By late Thursday afternoon no tickets were being sold on The Ticket Merchant website for those prices.

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“As well as the ticket selling being against the law ... people are sometimes not getting what they paid for, so they might not be able to get into the ground,” Blakkarly said.

In 2020, Swiss-based company Viagogo was fined $7 million in a case brought by the ACCC for breaches of anti-ticket scalping legislation.

The Ticket Merchant’s website states that the company is proudly Melbourne-based, and Choice said ASIC documents showed the company was registered to a South Melbourne location since 2019.

A spokesperson for The Ticket Merchant said it provided a platform for people to buy and sell tickets safely and securely.

“The Ticket Merchant is committed to complying with legislation in all jurisdictions, including NSW,” the spokesperson said.

“When we are notified of listings that are not compliant with current legislation, we remove the listings as quickly as possible as we did with the AFL Sydney v Collingwood match.”

A NSW Fair Trading spokesman said it is against the law to resell tickets to NSW events for profit.

“Any advertisement to resell a ticket in NSW must include the original cost, a price no more than 10 per cent above the original ticket cost and include the location of the bay, row or seat number attached to the ticket,” he said.

“If consumers buy a ticket from a reseller, attend the event and find out they were charged more than 110 per cent of the original ticket price, getting a refund of the difference is not guaranteed. However, consumers are entitled to an appropriate remedy from the trader when the product or service purchased does not meet consumer guarantees.”

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