Meta’s big spending might make sense if it were using the money to subsidise the cost of its VR headsets — lowering its prices enough to make the devices a mainstream hit. But as I said, the company’s latest VR device sells for an eye-bleeding $2,449.99.

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The Meta Quest Pro is quite nice. It’s more comfortable to wear than older and cheaper versions, and its display and motion-tracking system work much more smoothly, eliminating the slight sense of motion sickness and eye strain I’ve felt with previous VR devices.

Still, it’s far beyond the price range of most consumers. Meta says the device is aimed at professionals who want to make VR a big part of their remote offices, but even that seems a stretch. It’s still a big, bulky thing sitting on your head; I struggled to stay in any VR session for longer than an hour or so before my head started to ache. I doubt there will be many office workers turning to this headset as their primary work device.

And Meta’s cheaper headset is hardly cheap. At $US399, the Meta Quest 2 is as costly as many high-end video game consoles — and far less useful. Where an Xbox Series S or PlayStation 5 teems with games and a huge community of users to play against, much of Meta’s Quest ecosystem feels like a work in progress. There are many apps and games available in Meta’s VR store, and a few are pretty fun; most, though, seem like beta products, asking you for $US10 or $US20 for games that offer barely an hour of enjoyment.

And then there’s Horizon Worlds, the social corner of Meta’s metaverse. Horizon Worlds is meant to be the VR equivalent of the Facebook app: It’s a place to hang out, to chat with friends and strangers, to play games, to explore the digital future of human relationships.

Here is the main social app on the most important new device made by the internet’s most successful social networking company — and it’s a buggy, empty, low-fi mess where avatars don’t even have legs (yet).

It seems to be Zuckerberg’s favourite part of VR; he frequently posts images of his adventures through Horizon Worlds, often describing it as the future of digital socialisation. But on a call with investors last month, he did concede that Horizon Worlds “obviously has a long way to go before it’s going to be what we aspire for it to be.”

I’ll say. Citing internal company documents, The Wall Street Journal reported last month that Meta has been forced to reduce its growth expectations for Horizon Worlds. The company once aimed for hitting 500,000 monthly active users by the end of the year, but it’s currently at fewer than 200,000.

“An empty world is a sad world,” noted a company document cited by the Journal. That rang true to me. My time in Horizon Worlds often felt more gloomy than fun.

Here is the main social app on the most important new device made by the internet’s most successful social networking company — and it’s a buggy, empty, low-fi mess where avatars don’t even have legs (yet), where most of the “worlds” I visited were deserted and the most-populous places I found had just dozens of people, and where conversations frequently go little deeper than “Hey” and “How you doin’?”

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I’m not ruling out socialising in VR; it’s possible that someday, someone will crack the code for having a good time in virtual worlds. But Meta’s big spending isn’t getting us there.

This is a company with too much money and too little original or innovative thought. It’s burning billions on a party that nobody wants to attend.