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Posted: 2024-04-14 19:00:00

Maybe more people have gone on post-pandemic health kicks. But as well as dropping the overall amount we’re buying, we are buying less of the healthy stuff.

Vegetables, fruit and milk products led a decrease in consumption when measured by the largest reduction by weight per person, per day. They were also among the top categories for reduced kilojoule consumption per person, per day when compared with 2021-2022.

Over the past financial year, we reduced our energy consumption of milk and cheese by more than 50 per cent, and our vegetable consumption declined by nearly 46 per cent.

In fact, our consumption of all major food groups fell year-on-year, but looking at the past five years, we’ve significantly upped our consumption of snack foods (up 28.4 per cent) and confectionary (up 42 per cent).

Looking at some key subgroups, we’re getting much less energy from staples including oils, potatoes, flours and grains and fruiting vegetables such as zucchini, pumpkin and avocado, while we’ve increased our energy consumption for muesli bars and what the ABS calls poultry-based dishes, which includes premade chicken kievs, schnitzels and nuggets.

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Now, there are a few ways to look at this data.

Firstly, there could be a correlation between high inflation for some products and a reduced consumption. That’s economics 101: if a product that’s substitutable increases too much in price, consumers will often just pick an alternative, or potentially trade down to get a more affordable product.

Trading a scotch fillet steak for minute steaks, for example, or deciding you can live without cheese for a week or two.

And dairy price increases in particular have been large – rising by more than 10 per cent for five of the last six quarters.

But the ABS’s health statistics spokesman Paul Atyeo said many of the foods we consumed less of last financial year were following longer-term trends, and we’re consuming between 5-8 per cent less cow’s milk, bread and fruit juice than we were five years ago.

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Over that time, our consumption of chocolate, potato chips and convenience meals has also risen.

A couple of things here. Firstly, the hours worked by Australians have been steadily rising – a combination of more people in work, and those people working longer hours either through multiple jobs or moving from casual or part-time to full-time.

If you’re spending more time at work, that means less time at home, and less time to cook, so it would make sense if more people are leaning on convenience foods (frozen dumplings are my go-to) to take a little pressure off.

Secondly, with all sorts of financial pressures coming at us, it’s hard to justify buying new clothes or upgrading the TV. But the occasional block of chocolate? Now that’s much more affordable.

We’ll have to wait another couple of years to see whether our diets bounce back from these pressures, or whether the trends are here to stay.

Ross Gittins is on leave.

Ross Gittins unpacks the economy in an exclusive subscriber-only newsletter. Sign up to receive it every Tuesday evening.

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