Sign Up
..... Australian Property Network. It's All About Property!
Categories

Posted: 2024-04-18 00:36:00

The Christian O’Connell Show suffered the largest drop at breakfast, falling 2 percentage points to a 9.9 per cent market share. New Nova pairing Jase & Lauren, who replaced Ben, Liam & Belle on March 8, contributed to a lift for the network, boosting its audience by 1.6 percentage points to an 8.3 per cent share at breakfast, with the network also rising from 7.1 per cent to 7.6 per cent overall.

Jase & Lauren were dumped by KIIS FM at the end of 2023 ahead of the imminent launch of Kyle & Jackie O into Melbourne at the end of April. They were subsequently hired by Nova. KIIS owner ARN will spend millions in marketing to kickstart the launch of the show in an attempt to establish the station as a key competitor in Melbourne.

Currently, KIIS’ total audience share is 6.2 per cent, with a breakfast share of 6.4 per cent.

Triple J ceded ground, dropping from a 4.3 per cent share to a 3.2 per cent audience share, while Radio National grew its audience from 2.2 per cent to 2.3 per cent of the market. At breakfast, Patricia Karvelas’ show edged up 0.8 percentage points to land on a 3.7 per cent share.

View More
  • 0 Comment(s)
Captcha Challenge
Reload Image
Type in the verification code above