The Sydney Morning Herald is the country’s most read masthead, with a cross-platform readership of 7.3 million Australians, according to the latest Total News readership figures released by Roy Morgan.
The Herald has secured its standing ahead of its main Sydney competitor The Daily Telegraph by almost 3.5 million readers.
The Monday to Friday print edition of the Herald had 383,000 readers, while Saturday’s print edition recorded 485,000 readers. The Sun-Herald is read by 426,000 people. In the past month, 1.56 million people on average read a print edition of the Herald.
The Age was the nation’s second most read masthead with 4.7 million readers, followed by The Australian (4.1 million), the Herald Sun (4 million) and The Daily Telegraph (3.9 million).
Sister publications Good Food recorded a readership of 1.4 million, while Traveller had 1.15 million readers. Good Weekend attracted 708,000 readers, Sunday Life 362,000 and Domain 489,000.
“The news cycle has been relentless in the first quarter of 2024, and the millions of readers who turn to our mastheads for quality and accuracy have shown their willingness to invest in premium journalism,” executive editor Luke McIlveen said.
“We’re delighted with the subscription growth across The Sydney Morning Herald and The Age and we will continue to deliver the thoughtful, independent journalism our readers expect.”
Overall, Nine’s total publishing assets, including The Age and The Sydney Morning Herald, reach a de-duplicated audience of 16 million Australians across print and digital platforms. The total news readership figures are produced by Roy Morgan for ThinkNewsBrands.