Denmark's food agency has recalled a popular South Korean instant ramen noodles brand, claiming they are so hot they might cause "acute poisoning".
Three Samyang Foods noodle products were assessed to have dangerous levels of capsaicin, the active component of chillies, the Danish Veterinary and Food Administration said in a statement on Tuesday.
The three products from Samyang's instant ramen line — Buldak 3x Spicy & Hot Chicken, 2x Spicy & Hot Chicken, and Hot Chicken Stew — were being withdrawn from sale in Denmark.
The level in a single packet of the noodles was "so high that they pose a risk of the consumer developing acute poisoning", the Danish body said.
"If you have the products, you should discard them or return them to the store where they were purchased," the statement added.
It issued a special warning against children eating the noodles, urging parents to contact the Poison Line if their little ones appeared to show "acute symptoms".
A puzzled consumer reached out to the Danish Veterinary and Food Administration and asked how the instant noodles could be legal, the agency said, after which it had a lab assessing the products and determined the three noodle brands could be harmful to health, instigating the recall.
Samyang products are hugely popular overseas, with the company's operating profit hitting a record high of over $US110 million ($165 million) in 2023.
Samyang Foods said it was the first time the company's products had been recalled because they were deemed too hot, and added that it would work to better understand local regulations in export markets.
"Currently, the products are being exported around the world, but this is the first time they have been recalled for this reason," a spokesperson for the company told AFP.
Samyang Foods saw its stock price soar 70 per cent in recent months after its buldak carbonara ramen went viral on TikTok, with the product becoming so popular in the United States there have been reports of shortages.
Celebrities such as Cardi B have posted stories online about searching for over 30 minutes to find the flavourful instant noodles.
The product was first launched in 2012 and became famous on social media as influencers engaged in the "Fire Noodles Challenge" — to finish one or more servings of the spicy ramen.
Spicy food challenges have been around for years.
From local chilli eating contests to restaurant walls of fame for those who finished extra hot dishes, people around the world have been daring each other to eat especially fiery foods.
Can spicy food really be a health hazard?
Spicy food can cause short-term health hazards such as digestive tract discomfort, headaches, and vomiting, according to Professor of Epidemiology Paul D Terry in an article for the Conversation.
However, there was no scientific consensus on the long-term impacts of spicy food on health, he wrote.
"Some of the outcomes examined in relation to spicy food consumption include obesity, cardiovascular disease, cancer, Alzheimer's disease, heartburn and ulcers, psychological health, pain sensitivity and death from any cause — also called all-cause mortality.
"These studies report mixed results, with some outcomes like heartburn more strongly linked to spicy food consumption."
Another study involving the University of South Australia found that chilli consumption was linked with cognitive decline in older adults.
Epidemiologist Dr Ming Li, one of five researchers involved in the study, said chilli intake included both fresh and dried chillies but not sweet capsicum or black pepper.
"Chilli is one of the most commonly used spices in the world and particularly popular in Asia compared to European countries," Dr Li said in a university media release.
According to European food importer Beagley Copperman, the Buldak 3x Spicy & Hot Chicken ranked from 8,000 to 14,000 on the Scoville scale, which is used for measuring the pungency, or spicy heat, levels of food.
The range is similar to jalapenos and serrano chillies on the scale.
In September, a Massachusetts teen with a congenital heart defect who participated in a spicy tortilla chip challenge on social media died from eating a large quantity of chilli extract.
An autopsy report obtained by The Associated Press showed that the 10th grader died on September 1, 2023, after eating the Paqui chip as part of the manufacturer's "One Chip Challenge".
Divided opinions on social media
The recall decision has sparked divided opinions on social media.
Some agreed that the spiciness level was too much.
"I eat loads of spicy food and have travelled to regions known for exceptionally spicy food and loved it. The noodles were not just uncomfortable in my mouth, but I had a unique sensation of pain in my stomach I've never had before," one Reddit user said.
"Anything 2x and 3x in that product line is crazy hot. I eat a lot of 1x Buldak (black one) but even that I mix it with a little yogurt or milk to tone it down," another user said.
But, others thought recalling the product was an unnecessary move.
"I could hardly believe my eyes this morning. A warning label? Sure. Proper declaration of how hot it is? Absolutely. But banning it? Nanny-state bullshit! Inconsistent too!" a Reddit user said.
Others on social media platform X also echoed the confusion, stating their own experiences with eating the ramen noodle were positive.
ABC/Wires