“To get to the top, I couldn’t believe it. I’m incredibly proud to see it above [cult VR game] Beat Saber,” Eastes says.

Max Mustard is the adventure of a plucky scientist in rocket boots traversing the ring around a planet. An avaricious business mogul has captured cute creatures called ‘mudpups’ and Max has to rescue as many as possible while battling monsters including the fearsome ‘Roboctopus’.

The game, which will also be available on PlayStation VR2 and PC in mid-2024, will be demonstrated at Queensland Games Festival at the Brisbane Powerhouse on Saturday, June 22. Now in its 11th year, the festival is a showcase of Queensland-made games and free to the public.

Jed Dawson, the head of games at Screen Queensland, which sponsors the event, says the local games industry has grown rapidly in the last two years and has nearly 700 full-time developers.

“We’re the second-largest game development state after Victoria and the fastest-growing,” he says.

“Developers use this event as a chance to playtest and see how people react to what they’ve built.”

“We’re the second-largest game development state and the fastest growing.”

Jed Dawson, Screen Queensland

Ron Curry, chief executive of the Interactive Games and Entertainment Association for Australia and New Zealand, says the festival, formerly known as Game On, attracts a wide range of fans.

“We know the average age of a gamer is 35, but the fastest-growing demographic is women over 50,” he said. “We see a lot of parents and their kids, the second generation of gamers.

“They can get hands-on and play the games, and also there’ll be workshops and interviews.”

Queensland punches above its weight in the games industry. Fruit Ninja, released in 2010 by Brisbane company Halfbrick Studios, famously racked up 300 million downloads within two years. More recently indie Brisbane studio Witch Beam’s soothing game Unpacking picked up two BAFTA Game Awards.

Prior to hitting the jackpot with Max Mustard, Toast had a vertiginous VR hit with Richie’s Plank Experience, a game that makes players walk a plank on top of a tall building.

“In virtual reality you are actually inside the game and it’s 360 degrees all around you,” explains Toast senior content specialist Ben Schuster. “And it’s absolutely surreal the first time you experience that.”

Dawson says that Screen Queensland has supported the development of about 50 game titles in the last three years. Eastes estimates that 20 per cent of the world’s top-selling VR titles are made in Queensland.

“There’s Australian government assistance, and Screen Queensland too. With the unusual amount of talent here, and comparatively competitive wages, it’s the best spot in the world to be making games at the moment.”

Queensland Games Festival takes place at Brisbane Powerhouse, Saturday, June 22, 10am-8pm.