With help from Google, a new app is blending the world of a custom fashion and personal data.

Called Coded Couture, the app was built by Ivyrevel — an online fashion house backed by H&M — in partnership with Google. Coded Couture’s first product is the Data Dress, a personalised dress that’s created by tracking the user’s lifestyle for a week.

One of Ivyrevel’s founders, Kenza Zouiten, created the first data dress by letting the app log a week of her activities. Here’s how it worked.

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