"We want Ballie to keep our secrets," a Samsung executive told attendees. "We want an AI we can trust. We are working hard to bring all of this [to Ballie]."
The company emphasized it would not share data with third-party companies without prior and direct consent from its users.
It also teased another product called Bot Chef featuring robotic arms that help prepare meals. The company didn't provide a timeline or price for either gadget.
Samsung is bringing its personalization to the living room, too, with a massive 292-inch microLED modular set — what it calls "the world's largest TV." By comparison, most large TVs are around 70-to-80 inches. Consumers are also able to personalize the size (up to 292 inches) and tweak certain features, including the aspect ratio, on the 292-inch TV.
Even though a 292-inch TV would be hard to fit in most houses, Samsung's array of new TV sets are part of a larger effort to drum up consumer excitement and reposition itself in the tech industry as an innovation leader.
Also for the living room, Samsung showed a live demo of its new GEMS platform that, with the help of augmented reality glasses, provides artificial intelligence fitness programs from a virtual workout couch.
The company did not reveal any details about its much-anticipated project Neon, which Samsung has teased as a more visual digital assistant — or "artificial human." The CGI-like system, which was expected to launch at CES 2020, is expected to be far more sophisticated than existing digital assistants.
The 43-inch 4K TV looks like a standard horizontal model but when you press a button, the orientation of the display switches, similar to what happens on a mobile device.









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