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"What we heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what's trending or popular, so we're giving you the choice," Facebook said.
If users opt out of sharing public like counts on their posts, viewers will be able to see a list of who liked the post, but not the number of likes it got. The person who posted the photo will still be able to see the number of likes, even if it is not displayed publicly.
The company said the feature will let users "focus on the photos and videos being shared, instead of how many likes posts get."
Facebook and Instagram users can also choose not to see how many people liked others' posts as they're scrolling through their feed — a feature that can be turned on by visiting the "new posts" section in settings, the company said.