Sam Armytage is having trouble offloading her South Coast home. Picture: Richard Dobson

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Former Sunrise co-host Samantha Armytage has yet to sell her NSW South Coast holiday retreat, as the summer selling season wraps up.

But she’s not alone, with the tide having gone out on beachside-buying enthusiasm, in part because of rising land taxes.

Armytage listed her Hyams Beach holiday retreat in early December and maintained a steady $3.2m price guide.

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Former Sunrise co-host Samantha Armytage has yet to sell her Hyams Beach holiday retreat. Picture: realestate.com.au

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Armytage leases the house out as a holiday rental, securing up to $1200 a night for the three-bedroom, two-bathroom house. Picture: realestate.com.au

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Southern Highlands-based Armytage leases it out as a holiday rental, securing up to $1200 a night for the three-bedroom, two-bathroom house.

She bought the house — set on 658sq m — for $1.765m in 2018, and then renovated it with a new roof and interiors.

Craig McIntosh, of The Holidays Collection, is marketing the property which had its valuation jump to $2.3m in 2021 from $1.43m in 2020 as the Covid-19 pandemic boom conditions took off.

According to PropTrack, just eight homes have been sold in Hyams Beach over the past 12 months.

Multi-millionaire yacht owner Jim Cooney, who is the chairman of TCI Renewables, has also yet to sell his pricier beachfront retreat set on Jervis Bay.

It is priced at $7m, so even a discounted sale will easily smash the $4.8m location record.

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Samantha Armytage. Picture: Sam Ruttyn

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Meanwhile, Mimosa, a nearby five-bedroom home, remains listed through Christina Pincevic, of CMP Real Estate.

The Cyrus St property has been on the market for 379 days, according to CoreLogic, with the marketing now advising the vendor as “motivated”. It had initial guidance of $5.5m to $6m.

The NSW North Coast has some of the highest number of on-and-off beach listings, especially at Sapphire Beach.

The clifftop retreat of former coal baron Nathan Tinkler was first listed in 2021.

The 15-bedroom Coachmans Close mansion had sale documents exchanged at $25m in 2023.

However, the Foreign Investment Review Board reputedly rejected the buyer.

It is currently listed at $15.9m.

Other lengthy listings in Sapphire Beach include 6 Beachfront Close, which has been on and off the market since 2018.

In the current campaign, Liapari Beach House has been for sale for 600 days with a $4.3m price guide.

It is listed as a $1000-a-night holiday rental property, with a proven track record of high returns.

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