• Foxtel has extended its deal with WarnerMedia, meaning it will continue to be the home of HBO in Australia.
• This means that Nine-owned streaming service Stan was not able to snatch the deal away from Foxtel, despite plans to do so.
• Foxtel will also be the home for content from HBO Max, WarnerMedia’s streaming service in the US.
• Visit Business Insider Australia’s homepage for more stories.

Foxtel will remain the home of HBO in Australia, the company has announced, as it extends its exclusive deal with WarnerMedia to also include content from the HBO Max streaming service.

The announcement of the new “multi-year” licensing agreement, which covers HBO and other content from WarnerMedia and Warner Bros came amid plans from streaming service Stan and its owner Nine to poach the deal from under Foxtel’s nose.

On Tuesday, the Sydney Morning Herald reported that Nine was “aggressively” bidding for international content deals as the HBO deadline drew near, with the suggestion securing that golden egg would be a major subscription driver. Nine Entertainment Co owns Pedestrian Group, the publisher of Business Insider Australia.

However, this planned content heist did not come to fruition, with WarnerMedia electing to stick with the partner it has been with for decades.

“We are pleased that after working together for almost 25 years we can announce an expansion of our relationship, not only with Warner Bros. and HBO, but with the extended WarnerMedia family,” said Foxtel Group CEO Patrick Delany. “The diverse output from WarnerMedia to the Foxtel Group will power our broadcast and streaming strategy on multiple platforms and multiple brands ensuring our customers continue to enjoy the very best of TV and on demand from the world’s number one producer of television.”

The deal includes popular shows like “Game of Thrones”, Succession” and “Big Little Lies”, as well as the upcoming slate from HBO Max – which is its own streaming service in the United States.

Back in February, we reported that WarnerMedia had registered a trademark for HBO Max in Australia, suggesting the US giant could be planning to ditch Foxtel altogether and hit the Aussie market with its own product.

At the time, a spokesperson for Foxtel told Business Insider Australia a spokesperson for Foxtel said it would be “natural” for a major global brand to protect its rights in the local market, but would not comment on content deals specifically.

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